Photo by Mohamed Nohassi on Unsplash

For decades, websites have been designed for human users—carefully structured layouts, sleek user interfaces, and intuitive navigation. But what happens when the primary visitors are no longer human?

With the rise of AI agents — smart tools capable of browsing, clicking, and completing tasks independently—the way we interact with the internet is changing dramatically. Instead of users manually visiting websites, AI will do the heavy lifting, returning only the final results. This shift challenges the very purpose of traditional websites.

AI Agents Are Changing How We Use the Internet

Imagine asking: "Where should I go today with my two kids?"

An AI assistant could:

  1. Check the weather on one site
  2. Look up open attractions from another
  3. Find travel times elsewhere
  4. Cross-check recommended kid-friendly activities

And then provide one final, well-researched answer—without you ever visiting a single site.

Clearly, this is far more convenient than manually browsing multiple websites to gather the same information.

Do Websites Even Matter Anymore?

If AI agents are handling most online interactions, why should businesses invest in UX and design?

Why would a national park’s website focus on user experience, navigation, and animations—when the majority of its "visitors" are AI bots simply extracting data?

In fact, human-friendly design might actually hinder AI agents. They don’t need visually appealing layouts, pagination, or interactive menus. All they want is raw, structured data.

We've already seen hints of this shift:

  • People ordering food via DoorDash don’t care about restaurant websites.
  • Travelers booking through Expedia may never visit individual airline sites.
  • A decade ago, RSS users consumed blog content without ever seeing the original pages.

AI Will Replace Even Complex Apps

The impact goes beyond simple purchases. Imagine skipping a ClickUp dashboard entirely and just asking: "What’s the status of my team?"

Instead of logging into ClickUp, an AI could compile data from multiple platforms—HR software, time trackers, and project management tools—and present a single, clear response.

Or take Notion: Why manually check tasks when you could say, "I have two free hours. Show me my highest-priority assignments." Then later just type, "Mark task complete and update everything."

The Big Shift: From UX to AI Optimization

For years, companies have invested millions of developer hours in perfecting human-friendly UI—tweaking fonts, button placements, animations, and color schemes.

But if AI agents are the ones interacting with sites, all of that effort becomes unnecessary—or even counterproductive.

This marks a huge turning point in digital development.

  1. Websites and apps will need AI-accessible endpoints. Beyond traditional interfaces, they’ll have to expose structured data in a way that AI can easily retrieve and modify—without worrying about human usability.
  2. Eventually, human UIs may become redundant. If AI is doing most of the work, companies like Asana may deprioritize UI development, focusing instead on backend data management.
  3. The role of web developers and UX designers will evolve. For decades, web developers have studied human psychology to create intuitive designs. But if AI agents are the new "users," human-centric UI might become a niche skill rather than the industry standard.

Final Thoughts

Back in 1997, a tech magazine described the "futuristic internet" where a dad checks:

  • The weather on one site
  • Movie listings on another
  • Restaurant options elsewhere

At the time, this vision felt revolutionary. But today, the idea of manually visiting dozens of sites to plan an evening seems outdated.

Fast forward 30 years—will using a website yourself feel just as obsolete?

We’re on the brink of a massive transformation in web development. The next generation of "users" won’t be humans — they’ll be AI agents.